
The State of the Industry
As SDI approaches 20 years partnering with clients of a variety of sizes, industries, and markets, I find myself reflecting more frequently on how the learning industry as a whole has evolved in my 25+ professional years. Interestingly, I keep coming back to the phrase, “The more things change, the more they stay the same.”…

Answering the question…What do I do?
At a recent networking event that I attended, I observed a very common situation unfold in a normal conversation. During an initial introduction the most simple of questions was asked… What do you do? What ensued was an awkward attempt by the individual to give a clear and concise response to what is a very…

Better to Be Generally Right…or Explicitly Wrong?
Being new to SDI Consulting last year and the workforce has been a big transition from college. One interesting challenge has been learning all the phrases and business terminology that get used around the office. A few months ago I had no idea what a Value Chain Map or a Matrix Organization was, or that a…

Growing Intentionally Instead of Circumstantially…
The orchestration of sales, marketing, and branding as one cohesive unit is commonly referred to as Demand Generation Systems. Creating and implementing a demand generation system can be a very enlightening process for any organization.

New Year…New Goals…New Approach?
For many organizations – ours included – January 1st brings about a sense of optimism and renewed enthusiasm for the opportunities the New Year can bring. Likely you have spent time over the last couple of months developing new goals and strategies to grow, expand, and innovate to take your organization to new heights. Then…

Ask the Right Questions to Grow Your Business
As companies look forward to 2014 there are likely many common questions being asked… How much can we grow revenue? How much can we improve our profit margins? These same questions have been asked by business leaders forever. Unfortunately, they are also likely to be answered in a common way… Hire more sales people! Increase our marketing efforts! Reduce…