At a recent networking event that I attended, I observed a very common situation unfold in a normal conversation.  During an initial introduction the most simple of questions was asked… What do you do?  What ensued was an awkward attempt by the individual to give a clear and concise response to what is a very…

Being new to SDI Consulting last year and the workforce has been a big transition from college.  One interesting challenge has been learning all the phrases and business terminology that get used around the office.  A few months ago I had no idea what a Value Chain Map or a Matrix Organization was, or that a…

The orchestration of sales, marketing, and branding as one cohesive unit is commonly referred to as Demand Generation Systems. Creating and implementing a demand generation system can be a very enlightening process for any organization.

For many organizations – ours included –  January 1st brings about a sense of optimism and renewed enthusiasm for the opportunities the New Year can bring.  Likely you have spent time over the last couple of months developing new goals and strategies to grow, expand, and innovate to take your organization to new heights. Then…

As companies look forward to 2014 there are likely many common questions being asked… How much can we grow revenue? How much can we improve our profit margins? These same questions have been asked by business leaders forever. Unfortunately, they are also likely to be answered in a common way… Hire more sales people! Increase our marketing efforts! Reduce…