It’s no surprise that effective coaching can help alleviate employee retention and engagement issues. After all, the exercise is known to build trust, serve as inspiration, and provide more immediate feedback to those being coached. While coaching itself can be challenging, doing it without the right tools and resources available can make it more challenging than it needs to be.
Whether it be a motion graphic video, illustration, or infographic, visual resources serve as necessary tools in the belt of every successful coach.
3 Reasons Successful Coaches use Engaging Visual Resources
1) They improve quality and focus of coaching conversations
While verbal and written coaching techniques alone are beneficial, the average person actually processes visuals 60,000 times faster than text! This means that not only are concepts understood more efficiently when visual resources are used, but more time is made available to dive deeper into the material! The use of visual resources also makes it easier to highlight key points, making them easier to store in long-term memory.
2) They serve as a takeaway from conversations
Coaches provide inspiration and guidance to those they lead, but obviously, they aren’t available during all hours of the day. It’s important for the individuals being coached to have something to look back on when coaches are busy and they’re in need of a reminder of the topics discussed. This keeps those being coached focused on the job at hand and prevents confusion post conversation.
3) They create a more engaging experience
In order for individuals being coached to actively learn the concepts being introduced to them, they need to be engaged. This is why visual aids have been found to improve learning by up to 400 percent! When the learner feels interested and drawn to the material, they will retain more of it.