We get it. Partnering with a new organization is scary. Especially when you’re counting on them to produce work that represents your brand. Whether you’re looking for new insights on your target audience, or a helping hand to create engaging marketing materials, it’s tough to choose a partner when you don’t know exactly what you […]
Category: SDI Experience
How to Keep a Creative Team Feeling Creative
Creativity: An abstract ability desired by many but regularly attained by few. Some think it’s a natural gift, others perceive it as an unforeseeable wave of clarity. Whatever the case may be, people everywhere are trying to understand how they can attain moments of creativity more frequently. We at SDI Experience believe creativity is a skill […]
What Separates Extraordinary Motion Graphic Videos from the Mundane?
Animators everywhere are helping brands capture the attention of their audiences with motion graphic videos (MGVs). When done well, MGVs communicate complicated concepts in a simple, digestible way. They’re often used to tell a brand’s story, share data, and educate an audience. So, what makes for an engaging MGV? James Barnes, the Creative Director at […]
Where Is Your Target Audience Spending Time Online?
Social media has changed the way people access information and engage with one another, and the way brands can successfully reach their audiences has changed too! There’s no debate that video is taking over the internet- making up 69% of all global traffic in 2017- and that number is only rising. Moving forward, brands will be challenged […]
Good Branding is All in the Story
Back before people were glued to their cell phones, in a time where families spent evenings huddled around the TV watching their favorite nightly programs, brand story-telling was done a little differently. Organizations in that era had a harder time initially reaching their audiences (mostly because it was super expensive), but once they did, attention […]
What is Good Design?
Unfortunately, we all know what bad design looks like. Whether it’s a painfully boring webpage or an app update that changes the entire experience, these sorts of situations make it painfully obvious that the user isn’t always taken into account. Good design, on the other hand, is a little bit harder to pinpoint. Deiter Rams, […]
The Digital Age and the Transformation of the Modern Learner
We live in an age where virtually any piece of information can be found at the tips our fingers with a swipe, search, and click. Not only is this changing the way we communicate with one another, it’s changing the way our brains are wired to find, retain, and ultimately learn new information! In order […]
No Business is Too Small to Make an Investment in Training
According to a study on Goldman Sachs 10,000 Small Businesses, small business owners who invest in training are more likely to report growth. In a world where companies both large and small are battling for the same quality talent, having the resources to effectively train and retain good employees matters equally for everyone. By allotting […]
Implementing Change: You Know the Why, Let’s Get to the How!
So you need your people to do something differently. Whether it be a change in process or a realignment with company values, getting people to think and act differently is difficult. This is why communication needs to be the foundation of any organizational change. By communicating why the change is necessary and beneficial, employees will […]
Providing Coaches With the Right Tools for Success
It’s no surprise that effective coaching can help alleviate employee retention and engagement issues. After all, the exercise is known to build trust, serve as inspiration, and provide more immediate feedback to those being coached. While coaching itself can be challenging, doing it without the right tools and resources available can make it more challenging […]