Making broad sweeping generalizations from compelling data has a tendency to bring more complexity than clarity. The hard truth is that building high performing organizations, isn’t easy. There isn’t a “quick fix” or “simple solution” for solving your problems.
The question that companies have been trying to answer since the beginning of time is not how do we stop employees from just jumping ship, but how do we get them to want to be on our ship, engaged, committed, motivated and prepared to row in the same direction.
What do you do? It’s important that we take the time to reflect on capturing the answer to that simple question on an ongoing basis on both a personal and organizational level.
Being new to SDI Consulting last year and the workforce has been a big transition from college. One interesting challenge has been learning all the terminology that gets used around the office. But one thing that gets said around the office that I had a hard time understanding is: it’s better to be explicitly wrong than generally right.
The orchestration of sales, marketing, and branding as one cohesive unit is commonly referred to as Demand Generation Systems. Creating and implementing a demand generation system can be a very enlightening process for any organization.
For many organizations, January 1st brings about a sense of optimism and renewed enthusiasm for the opportunities the New Year can bring. Then January 2nd arrives with one common challenge… making it happen!
As companies look forward to 2014 there are likely many common questions being asked… How much can we grow revenue? How much can we improve our profit margins? These same questions have been asked by business leaders forever. Unfortunately, they are also likely to be answered in a common way… Hire more sales people! Increase our marketing efforts! Reduce our costs! Introduce New Products! Enter new markets!